The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Once A Coach
April 15, 2014
While I was doing some spring cleanup in the yard of my house a weekend ago, the legendary coach, Phil Booth, walked by with his wife. In response to his shout “Hi Jack!,” I replied “Hello Coach.”
Phil has been many things during his long life; and even now he is an accomplished painter. But as one of our state’s most winning high school baseball and football coaches while at Lansing Catholic Central High School before his retirement two decades ago, he is still “Coach” to me . . . as he is to very many other people.
Once a coach, always a coach.
At my father’s memorial service 15 months ago, several players from the high school and college teams he coached in the 1940s and 1950s paid their respects, still referring to Dad as “Coach.”
Once a coach, always a coach.
At the visitation and Mass for former MHSAA Associate Director Jerry Cvengros on April 7, many people referred to him as “Coach,” even though he had also been an English teacher, athletic director and principal. And in his eulogy for Jerry, the MHSAA’s current associate director, Tom Rashid, used the word “coach” at least 25 times, even though Jerry’s illustrious coaching career at Escanaba High School ended 30 years ago.
Once a coach, always a coach.
There are very many very important ingredients in educational athletics – students, officials, administrators, parents, media, and volunteers of all kinds – but the key ingredient always has been and still is the coach. The impact of the coach can be, and often is, deeper and longer lasting than all other contributing factors combined.