The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Generation Next
January 31, 2014
Young women who are interested in leadership as well as men and women responsible for recruiting, hiring, training and retaining women as coaches, administrators and officials will be in attendance. Click here for program details.
I fully expect to see meeting rooms and hallways full of enthusiastic people with a “can-do” spirit. After all, that’s the type of person who takes the time and goes to the trouble to attend a conference like this and to encourage or even arrange for others to attend or even to lead sessions.
And they won’t be dodging tough topics. They will talk about significant health and safety issues. They will address problems caused by improper perspective. They will wonder about the future of education-based athletic programs in a world of decreasing funds for schools and increasing distractions from society.
But as sure as I am that the sun will rise tomorrow, I’m just as sure that this weekend’s crowd includes at least several individuals who will tackle today’s and tomorrow’s problems, and solve many of them. In this generation of women in sports leadership are the genuine leaders who will assure school sports is as alive and well for the next generation of girls and women as it has been for this current generation.