The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Tournament Talk
December 30, 2013
As educators reconsider the grade level that school sports will begin to serve younger students and tweak the contest limitations for junior high/middle school students, they will not be able to avoid tournament talk.
Although middle school and even elementary school tournaments exist in many states, only a very small number of our constituents in Michigan promote the idea of statewide tournaments for junior high/middle school students.
A larger group of our constituents sees a place for MHSAA sponsored and conducted tournaments confined to smaller geographic areas. Something special – different than a regular-season event – but nothing spectacular. Modest travel and trophies.
A still larger group opposes this idea. Some people are opposed on a philosophical or educational basis – e.g., that it’s too early an age to promote competition to this extent and likely to interfere with the educational mission of schools. Other people oppose these regional tournaments for financial reasons – lacking adequate funds to fully fund high school programs, they cannot fathom how more funds can be spent on an expanded junior high/middle school sports program.
It is hard to see any increased expenditure on junior high/middle school sports – on programs for students before the 7th and 8th grades or for more contests for 7th- and 8th-graders – as an investment in the future of high school sports; but it is. The earlier we grab the attention of students and their parents and the more we expose them to the pure purposes and educational philosophies of school sports, the healthier our high school programs will be.
It is in the broad, deep roots of junior high/middle school programs that the branches of high school sports will flourish.