The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Singing Spectators
December 6, 2013
Unlike many of my counterparts who are engaged in the administration of statewide high school athletic associations, I do not seek in my free time to attend other athletic events as a spectator. Nevertheless, more by accident than design, I’ve had an opportunity to see some of the biggest events and most iconic stadia in the United States.
But none of these events or venues holds a candle to the Boca Juniors’ 2-1 victory over Tigre at La Bombonera (“the chocolate box”) in Buenos Aires last month. It was merely a regular-season event between two nearby opponents – nothing special on the world’s soccer schedule. But it was amazing.
We had been warned that the neighborhood was unsafe and the 80,000 members of the Boca Juniors Athletic Club were savage about acquiring tickets for the ancient stadium’s intimate 50,000 seats; and that they were raucous, rowdy spectators. But in the absence of alcohol sales in the stadium and within a five-block radius of the stadium and in the presence of nonstop, nearly choreographed song and gesture – starting 15 minutes before the game until even longer after – this became one of the most enjoyable athletic events I’ve ever attended. Never have I observed a louder or more melodious crowd of spectators.
Except for a halftime rest, the crowd sang without letup, and with a bit more volume and energy for a direct or corner kick. The crowd sang when a home team defender deflected the ball into his own goal early in the first half. It sang louder when the home team scored the tying goal in the 39th minute of the second half. It sang even louder when the home team broke the tie in extra time. And the singing continued as the crowd descended the ancient stadium’s stairwells to the street after the match.
I was surprised to conclude that a professional football match in South America was a more pleasant experience than a professional football game in North America. It had nothing to do with the shape of the ball; it had everything to do with the condition of the crowd – the absence of alcohol and the presence of song.