The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Seeing the Whole Field
September 20, 2013
I spent almost all of my days as a competitive athlete in a position where all the other players were in my field of vision.
From the age of 10 until I gave up baseball at 20, I was a catcher. I spent my entire career in foul territory, observing the other players in fair, the entire diamond before me.
In basketball I was what we now call a “point guard.” As I brought the ball up court, the other nine players were in front of me.
As a high school and college football player, I was a defensive safety. No one was to get behind me; and at every snap, 21 other players were in my field of vision.
I’ve always known that participation in sports shaped very much of my character; but only recently – nearer the end of my professional career than to the start – am I seeing the whole field and appreciating the fullness of that influence. For example:
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To be the one who asks for the fast ball or curve. Or the change-up when it’s needed.
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To be the one who sets up each play and delivers the pass to get it started. And watching others score.
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To be the one who makes the tackle when no one else is left to do so.
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And most of all, to see the whole field; to see all of one’s teammates and observe how they all are indispensable to a winning performance.