The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Calling for a Common Sense Calendar
September 3, 2013
Finally today, at long last, all the schools of Michigan may legally allow their students to return to their classrooms.
For months, almost every day, I have driven twice daily past a sign in front of a public school proclaiming, “Have a Safe Summer! See you September 3rd.” Almost every drive-by made my blood boil. What a waste of facilities. What a waste of brains!
For all of the bluster about new color-coded grading systems for schools and common core curriculum and countywide consolidation of districts’ support services, Michigan’s children continue to suffer from backward thinking on the most basic matter: the calendar.
As long as public schools are penalized if they start classes days or weeks earlier than today – when their private school competition begins – public schools will be unfairly handicapped in appealing to parents, and public school students will be at a distinct disadvantage in learning.
Michigan’s regressive law that penalizes public schools for demanding earlier or longer academic school days and years is worse than merely being contrary to common sense; it’s in opposition to the best interests of our children. Most of them are more than ready for school by mid to late August, and many of them really needed to be in school long before today.