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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Fixing Schools

August 16, 2013

Our fall sports have begun and, as usual, our good coaches are focusing on fundamentals during these early weeks of practice and play, especially if they are trying to bounce back from some losing seasons. Meanwhile, I’ve been thinking about the fundamentals for fixing schools themselves.

If we really would get serious about a comeback season, we would . . .

  1. Equip the best teachers to work in the worst places.
  2. Provide the highest pay to the teachers working in the lowest grades.
  3. Emphasize   teachers more than technology,
                          pre-Kindergarten more than college prep, and
                          smaller more than larger.
  4. Encourage   fight over flight,
                          tutors over transfers,
                          school improvement over school choice, and
                          investment over vouchers.
  5. And, for Pete’s sake, we would allow public schools to start classes as early as they see fit, even next Monday, not two weeks and a day later as state law mandates. Longer is better than shorter.

And sooner is better than later for putting these fundamentals into our game plan for education.