The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Is a Future Possible?
July 16, 2013
During the summer weeks, "From the Director" will bring to you some of our favorite entries from previous years. Today's blog first appeared Sept. 20, 2011.
While interviewing candidates for a staff position, we posed the question: “What will school sports look like a generation from now?” And we followed up with: “What will the MHSAA need to do to be of relevant service in that future?”
In a follow-up interview with one of the leading candidates, when I invited questions, that candidate turned the tables and asked me what I thought school sports and the MHSAA would look like in 10 or 20 years.
These exchanges, and all that has been changing as school districts chop away at school budgets and programs, has me wondering if a future is possible for school sports. But the answer is almost certainly “Yes.”
School sports have survived two World Wars, the Korean War and Vietnam, as well as the Great Depression and multiple recessions. School sports has existed before and after interstates and the Internet, before and after suburban sprawl and space exploration, before and after television and Twitter, before and after . . . well, you get the point.
Will school sports change? Certainly. But if history is a good indicator, it will change more slowly than the society around it. And many people will cherish that gap.