The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Crisis Coaching
June 14, 2013
On the highway outside my office window last week, there was a traffic accident that involved two 2012 graduates of a mid-Michigan high school. One was killed, the other appears to be recovering from serious injuries. The young men had been on their way to work.
The next morning’s newspaper coverage – in the news section, not the sports pages – revolved around the boys’ high school football coach. He told the reporter about his former players’ character and their dreams, and what a difficult day he had spent with their families. Later, local television stations made this coach their go-to person for updates.
This plays out so often: a family faces a crisis, and a coach is quickly on the scene. The best part of coaching – close and even lifelong relationships with players – becomes the toughest – being physically present when those players or their families need support.
It has played out so often in my experience that I can’t imagine what is lost in our schools as interscholastic coaching positions are farmed out to volunteers, or programs are eliminated altogether. I can’t imagine what is lost in the lives of students, and many of their families.
The richest part of coaching is relationships, which are often most revealed during the worst circumstances.