The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Championship Comments
April 23, 2013
Tom Lang wrote for the Lansing State Journal on April 5, 2013, about our most recent four-time MHSAA wrestling champion who, in keeping with our policy of not naming students in blogs, is not named here.
What really makes me want to name the Fowlerville senior heavyweight is that, in Lang’s article, the four-time champ freely names his practice partners over the years and credits them for his success.
With maturity and humility uncharacteristic of athletes twice his age, our newest of 17 four-time champs said: “I definitely had some great practice partners who were beating me up;” and he named five of them who he said “were all great practice partners for me. They were quicker so I had to make sure I stayed in good position and worked a lot on speed and more fluid technique.”
This senior, who pinned every opponent he faced this past season continued: “A lot of people might have been four-time state champs but they get one injury and that ruins it. Four years can be looked at as a very short time, but that’s a long time with wrestling and how you can face injury. There seems to be a lot of knee torqueing and shoulder injuries, the joints – and it really wears at you going four years in high school. It can be brutal on the body. So just staying healthy four years so you get a chance, is just the start.”
Giving credit to good partners and good luck. I’m thinking this young man already knows much more about life than wrestling.