The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Members of the Same Team
April 2, 2013
The Basketball Coaches Association of Michigan (BCAM) is a leader among our state’s high school coaches associations, as well as of its counterpart organizations for the sport of basketball across the US.
The MHSAA has partnered with BCAM in numerous ways, including the “Reaching Higher” program to help prepare high school student-athletes for the college experience and in the “Top Shooters” and clinic aspects of the “March Magic Hoopfest” which will return in 2014 after taking a year off due to facility conflicts at Michigan State University.
One of the longest MHSAA-BCAM partnerships has been the Basketball Officials and Coaches Communications Committee (BOCCC). One of the committee members, Mitch Hubbard of Reading High School, offered these candid and insightful comments in BCAM’s March 2013 Monthly Report:
Look Through Someone Else’s Window
I sat through the class nodding my head in agreement. I kept thinking of situations where if people would do this, many conflicts could be avoided. If only people would look at both sides of things, then the world would be a better place.
This season I took on the position of athletic director. Part of the job is to greet the officials and escort them back and forth to the locker room. For the first time in my career, I have had good, honest, open conversations with guys that I have known for years. I found out that these guys have families, careers, injuries, honors, and all kinds of day-to-day happenings. Some live close by and some travel long distances to referee. I was amazed as to just how much these guys were like me!
Officials and coaches want the same thing. They both love the sport and want to protect it. We need to work together to improve and enhance the game. Communication and relationships between officials and coaches is critical. We need to stop and take the time to “look through someone else’s window” and appreciate them.