The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
An Excuse to Get Together
March 15, 2013
I recently heard a veteran teacher tell the story of years ago when she was leading a church youth group which was meeting regularly to prepare a play. The group met frequently for many months.
Eventually, one of the church members, and parent of one of the youth, asked when the group would be performing their production. The teacher/leader responded, “That’s not the point. The play is just an excuse for getting together.”
Hearing this story resonated with me as I thought back to my years as a high school student who participated in sports, drama and choral music, and as I thought about my two sons who did the same in middle school and high school, and as I thought about my too-brief time as a teacher/coach. The contests, concerts and dramatic performances for the public were almost entirely beside the point.
What was more important by far was getting together with other students to work together on projects outside the classroom. To do positive things, creative things. To experiment under controlled conditions. To develop a team spirit.
This is why it is especially important that schools maintain broad and deep extracurricular options for students. Important particularly that they not only maintain but grow subvarsity programs where the emphasis is more likely to keep focused on practice more than games, and teaching and learning more than winning and recordkeeping.