The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Dangerous Plays
February 26, 2013
The MHSAA’s fourth health and safety thrust for the next four years focuses on competition rules. It intends to locate the most dangerous plays in each sport and to try to reduce their frequency. For example:
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We know that kickoff returns, punt returns and interception returns – plays in the open field with a change in direction – are the most dangerous football game situations.
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We know that heading the ball in soccer is injurious, especially to younger athletes, and especially to females.
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We know that checking from behind is a cause of serious injury in ice hockey.
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We wonder if protective headgear has a place in soccer, or if protective head and face protection has a future role in softball.
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We know that ACL injuries in female basketball players and volleyball players is near epidemic and wonder if there is equipment or conditioning that can be mandated or recommended to save our players from what are serious and sometimes career-ending injuries.
We can make changes ourselves – through MHSAA sport committees – for the subvarsity level, but our committees can only make recommendations to national rules committees for varsity level play. Over the next four years, we will be asking our sport committees to give more time to the most dangerous plays in their sport – identifying what they are and proposing how to reduce that danger.