The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Sportsmanship is a Way of Life
January 4, 2013
Twenty years ago the MHSAA received a plaque from a member school that I continue to prize above all other awards our organization has received. The plaque reads: “In recognition of outstanding contributions to interscholastic athletics, and for promotion of sportsmanship as a way of life for all young athletes.”
There are no words I would more prefer to describe the work of the MHSAA then and now than those highlighted words. No work we do is any more important than promoting sportsmanship as a way of life. Reduced to a phrase, that’s our most essential purpose; that’s our product.
Not victories, titles or championships, but sportsmanship. Not awards or records, but sportsmanship.
It’s teaching and learning sportsmanship more than speed and strength; sportsmanship more than coordination and conditioning; sportsmanship more than skills and strategies. Even more than teamwork, hard work, discipline and dedication, it’s sportsmanship we teach and learn.
In Discovery of Morals, the sociologist author (not a sportsman) writes, “Sportsmanship is probably the clearest and most popular expression of morals. Sportsmanship is a thing of the spirit. It is timeless and endless; and we should strive to make it universal to all races, creeds and walks in life.”
Sportsmanship is more than a list of do’s and don’ts; more than grace in victory and defeat; more than how we play the game and watch the games. It’s how we live our lives.
Sportsmanship begins in our homes. We work on it in practice. It extends to games. It reaches up to the crowd. It permeates the school halls and shopping malls. And it begins to affect society for good, or for bad.