The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
We Need A Picture
December 18, 2012
One of our family traditions is to start and complete a new puzzle each Thanksgiving Day. This past year’s 1,000-piece project tested our guests’ perseverance and, technically, it wasn’t completed on Thanksgiving, but just after 1 a.m. on the next day with only two of the original 16 guests still on task.
As is customary, the cover of the box in which the puzzle came provided a picture of the finished work. Those working the puzzle kept passing the box top around to get closer looks at the specific portions of the puzzle that had their attention.
At one point my son mentioned how incredibly difficult it would be to complete a complicated puzzle without any picture.
Which caused me to consider that trying to solve any puzzle – any problem – is made almost impossibly difficult without a clear picture of what the solution should look like. To put together the pieces of the solution to a problem requires at least some vision of the solution.