The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Soccer’s Shifting Sands
November 27, 2012
US Soccer has created “Development Academies” for high school age soccer players that prohibit those players from competing on their high school teams. This has created a nationwide gnashing of teeth to which I contributed in this space on March 9, 2012 – “US Soccer Gets a Red Card.”
It now appears that the effects of US Soccer’s exclusionary policy have been felt in Michigan, as a new cast of characters played leading roles in the MHSAA’s recently completed Lower Peninsula Boys Soccer Tournament and the Michigan High School Soccer Coaches Association’s team rankings tilted from the southeast, home of the state’s two US Soccer Development Academy programs, and toward the west and north.
Divisions 1, 2 and 3 of the MHSAA boys tournament lacked a southeast team in the Finals; and the soccer coaches association did not rank a southeast team in the top two of Divisions 1 and 4, in the top four of Division 3, and in the top eight of Division 2.
Certainly, one year's results is not a trend; there could be other factors at play here. And it’s also true that some folks are not alarmed, saying any student lost to the US Soccer Development Academy opens up a spot for another student to play for his high school team.
Perhaps that’s so. Still, it is disconcerting that US Soccer now plans to descend to an even younger level of athlete for its boys development academy and to start a similar program for girls soccer.