The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Sport Status Benefits Cheer Athletes
November 16, 2012
On Oct. 22, 2012, more than 18 years after the MHSAA conducted its first Girls Competitive Cheer Tournament, the American Academy of Pediatrics proclaimed that cheerleading should be designated as a sport at the high school and college levels.
Of course, that’s been the case for some time in Michigan (see July 23, 2010 blog). Since planning began prior to the 1993-94 school year, the MHSAA has attempted to treat girls competitive cheer in all ways like every other MHSAA tournament sport.
The reason for the Academy’s statement is its concern for injuries. While cheerleading does not generate as high a rate of injuries as gymnastics, soccer and basketball, the rate of catastrophic injury is comparatively high.
Researchers note that the injury rate in competitive cheer actually has been declining over the past few years of the 28-year study (1982-83 to 2010-11); and they opine that the decline is related to the increased attention cheerleading has gained as its profile has been raised. The designation as a sport usually leads to improved facilities and equipment and better trained coaches. We agree.