The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Motivation Matters
November 6, 2012
I had the opportunity to compare notes with the leader of a high school in Boston which educates a high number of non-English-speaking students – more than any other public school in that diverse metropolitan area. My interest flows from my work with mid-Michigan’s Refugee Development Center, which provides English classes and other services for newcomers to our community.
We both have observed that, almost without exception, these students who are seeking to learn English are highly motivated – considerably more so than most other students we observe. They come early to class and stay after class; and if class is ever cancelled, they come anyway!
We agreed that those who are attempting to revolutionize education with one overhaul or innovation or another may be missing what’s really wrong. We don’t have a structural or systemic problem at school, we have a motivational problem at home.
It may be fashionable for the pundits and politicians to beat up public education in the U.S., but from all around the world people are beating a path to our schools for the quality of education they cannot find elsewhere. And displaced populations – most immigrants and refugees – arrive with motivation to learn and assimilate that puts U.S.-born students to shame.
Really, whose fault is this? It can’t be the schools. But schools must try to respond to the problem they are being presented.
And extracurricular activities and athletics are among the tried, tested and proven tools available to schools to help reach, motivate and educate our young people to stay in school, like school and do better in school than they otherwise would.