The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Glue and Grace
October 9, 2012
Recent events, obvious to you, caused me to return to an article the MHSAA published in August of 1999. Here it is again:
Three days after the tragedy at Columbine High School in Littleton, Colorado, a retired athletic administrator whom I respect greatly and listened to intently, called me to say this:
“You have an opportunity to speak to student-athletes in this state and across the country. Talk to them about Littleton.”
This administrator wanted me to convey to athletes that they were not a part of the many and complex causes of the Columbine carnage, but they play a small part of the solution to help assure such craziness doesn’t occur closer to home.
The administrator was referencing some of the media reports that suggested the youthful killers took offense to the “jocks.” Valid or not, these suggestions provide another wake-up call for those who claim that school-sponsored sports are healthy for the participants, school and community.
As a result, part of my conversations with student-athletes this year and the heart of my message to team captains in 1999-00, will be this:
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Break down the walls, real or perceived, between the athletes of your schools and other students. Avoid cliques limited to team members or even athletes in general.
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When you walk the school halls and shopping malls, greet fellow students warmly, regardless of their involvement in school sports or other activities. Let them know that you know they exist.
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Become more sensitive to the needs of others, especially those who are different than you. Appreciate that while you may be more gifted in some things, other students are more gifted in other things. Show a genuine interest in those things.
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Understand that you are not the center of the universe. Accept that it is your role to serve others, and not the other way around.
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Don’t condescend, but concentrate on the rich worth of other people. Seek them out. Involve them. Enter into their worlds and invite them into yours until such time as it is difficult to recognize different worlds in your school and community.
I believe this goal for the interscholastic athletic program, embraced by every administrator, participant and parent, would help us: That every participant be involved in academic and non-academic matters, athletic and non-athletic activities, be a star in one thing and a substitute in another, be on stage and backstage, in solo and ensemble, experiencing both winning and losing.
A student involved in such an experience as this could not help but provide glue and grace to a student body.
No student-athlete anywhere is remotely responsible for the massacre in Littleton, Colorado. But student-athletes everywhere have an opportunity to be a small part of an environment that assures such a tragedy is not repeated where they live, study and play. Talk to them.