The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
One Community at a Time
July 24, 2012
In the northwest corner of Michigan’s Lower Peninsula there is a group of volunteers who are focusing on the character-building potential of youth and high school sports. They are teaching the principles and recognizing the people that make character education happen frequently and by design, rather than only rarely and by accident.
The group is known as Beyond The Scoreboard. It draws on resources from Character Counts, Positive Coaching Alliance and others; and it delivers character education through inexpensive workshops for athletes, coaches, officials, sports leaders and spectators.
Beyond The Scoreboard also conducts a Champions of Character Awards Dinner, the 8th Annual held June 11, 2012 in Petoskey. I’ve attended most and was the speaker in 2011. This year’s speaker was my counterpart with the Arizona Interscholastic Association, Commissioner Harold Slemmer.
At an event like this there are many moments that uplift the best of youth and school sports. Here are two from this year’s banquet:
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When East Jordan High School runner Luke Hawley was thanking those who helped him be the kind of person who would be honored as the high school male athlete, he thanked many people, including the maintenance person who prepared the high school track. I had never before heard a high school student-athlete include a groundskeeper in his support group. And it told me a lot about this young man. He’s likely to be a good employee, spouse and parent someday.
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When a member of the Petoskey High School football team was introducing his coach, Kerry VanOrman, who was being honored as the high school coach, he said the first thing Coach VanOrman would say to every player he greeted was a question about something other than sports; and he would be the same way to every player, no matter how skilled. He’s coaching more than a sport; he’s coaching kids. Helping them become better people.
After a single banquet, an attentive person could develop a game plan for character building for an entire season. Imagine all that’s been shared to improve youth and school sports after eight years! Congratulations to founder Jack Taylor, Executive Director Ron Goodman and all board members and volunteers.