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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Over Our Heads

June 29, 2012

In last month’s Wired magazine, Vint Cerf of Google cites American computer scientist Alan Kay’s comment, “The best way to predict the future is to invent it.”

Wired’s Thomas Goetz writes, “Too much of the technology world is trying to build clever solutions to picayune problems.”  (A quick look at the more than 1.2 million mobile phone applications available free or for sale in our world today – growing by 2,500 per day – makes the observation abundantly clear that many great minds are being wasted on the mundane, silly apps that do nothing to improve the quality of life for humankind.)

Goetz would have these talents aimed at much higher order needs of society.  “These times especially call for more than mere incrementalism.  Let’s demand that our leaders get in over their heads, that they remain a little bit naïve about what they’re getting into.”

And what might “going beyond incrementalism” look like for us in school sports?  Well, on just one topic – health and safety – it might mean, as provocative samples to stimulate bigger and better ideas:

      • Restricting kickoff returns, punt returns and interception returns in football – the three most dangerous times for players.

      • Reducing heading of the ball in soccer to reduce the effects of repeated blows to the brain.

      • Requiring all head coaches to complete CPR training, and requiring all coaches on all levels to complete an online coaching fundamentals course within their first two years of coaching.

      • Presenting an AED with every MHSAA tournament trophy – District, Regional and Final, for both champion and runner-up – during each of the next four years.

In any event, we need to avoid the distraction of meaningless matters and fix our focus on larger issues, and risk raising ideas and making changes that could have more lasting impact than incremental changes.  Just talking about these things begins to send messages that improve school sports.  Doing some things like them would actually invent our future.