The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
The Long View
May 8, 2012
“. . . when you start fretting the day-to-day, you lose track of the long view,” says the protagonist in Charles Frazier’s latest novel Nightwoods.
It’s easy to do. Easy to get tied up in daily concerns and controversies that cloud our ability to concentrate on long-term goals and objectives and the big themes that should be apparent in our daily activities.
Day-to-day fretting causes heartburn for investors who ignore their long-term investment strategies and goals. It sidetracks businesses which lose track of long-term goals for the sake of boosting a quarterly earnings report. It affects politicians who, while keeping an eye on polls, take their eye off their principles. It’s probably taking a toll on school administrators who feel compelled to improve students’ test scores more than to infuse students with a passion to be lifelong learners.
I’m aware of some in our work who are able to refocus on the long view by getting away from the daily grind; but I know others who find the best way to refocus on the meaning and purpose of our work is to go to an event. Just be a spectator where you’re not on duty, not responsible for anything. To observe the action and emotion and school/community spirit. To see a coach counsel a dejected player. To watch an official make a tough call with perfect mechanics and people skills.
The day-to-day fretting may not disappear, but it gets placed in a much better perspective. The long view.