The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Politics and Sports
April 3, 2012
The acrimonious, winner-take-all GOP presidential primary and a premature posturing for the general election campaigns in the fall caused Portland (OR)-based author Tom Krattenmaker to write in the March 26, 2012 USA Today: “Many of us seem to engage in politics the same way we follow sports: What strategy will it take for my team to stick it to the opponent . . . ?”
It saddens me to see that analogy.
If that’s the general opinion of sports in America, sports is failing its purposes, which at higher levels is to entertain the public, at lower levels is to provide for recreation and better health, and at our level is to help educate students.
If at all these levels, we do not find willing respect for excellent efforts and execution and graceful sportsmanship in winning and losing, leaders of sports on all levels are failing their principal duty. If stick-it-to-them strategy is the prevailing theme of the enterprise of sports at any level, that enterprise is worthless, or worse.