The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Post-Event Celebrations
March 16, 2012
In my last posting I praised the high school participant as the best behaved athlete on any level of sport. It’s ironic: based on what we see on higher levels, the older the athlete becomes, the more immature he or she is allowed to behave.
But we do have at least one conduct problem; and it’s one with potential for much bigger problems. It’s post-event celebrations.
Post-event celebrations have led to property damage, and they will lead to personal injuries unless we give the problem more careful attention and supervision.
Post-event celebrations are largely outside of the published playing rules, and they are usually beyond the jurisdiction of contest officials.
So, they will end up being the responsibility of game administration, and injuries will become the liability of game administrators.
This spring, the Representative Council may adopt more policies and procedures to which the MHSAA will direct more attention. The initial focus, as proposed, is on MHSAA team tournaments and to hold participating schools more explicitly accountable for property damage caused by celebrating teams and spectators.
Hopefully, attention to the broader topic and tougher policies for this narrow slice of the problem will reverse what we see as an unhealthy trend in school sports – excessive post-event celebrations.