The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Default Setting
January 25, 2012
In the computer world we’ve become accustomed to the “default setting,” a place our computer returns without any intervention on our part.
It is not too long a leap to apply this metaphor to school-based sports. To suggest that with major college and professional sports programs crashing with scandals and strikes, the safe setting in the world of sports is interscholastic athletics.
With the absence of gaudy glitz and glamour, school-based sports has reduced possibilities for “operator error.” It is almost as if school sports is fresh out of the box, pre-installed with policies and procedures that allow coaches and administrators to operate with a minimum of moves, motivations and messages.
I said during MHSAA Update Meetings last fall that our current theme is “cheap and simple” – that is, doing what we can to keep costs down and procedures simple during these days when school personnel have reduced resources, including time, to devote to school sports. Increasingly, I see the challenge as providing the MHSAA membership fresh from the box services. For example . . .
- This was the primary motivation for the MHSAA moving to online rules meetings for coaches and officials that has saved them countless hours and miles to fulfill their meeting requirements in recent years.
- This has been the primary motivation behind the digital broadcasting program by which member schools have a safe, reliable place for streaming school productions of both athletic and non-athletic events.
- This is the primary motivation for the ArbiterGame electronic management tools being developed for member high school athletic departments fully integrated with MHSAA policies, systems and data.
In a world of increasing costs and complexities, ours is a difficult challenge to keep things cheap and simple in school sports; but we’ll be trying.