The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Interruptions
November 23, 2011
I know many of us crave the opportunity to work without distractions and to focus on a problem or project without interruptions. It’s why I seek a week alone at my cottage to read, write and rehearse. It’s my “sabbatical.”
But having said that about the significant benefits of solitude, I nevertheless must state that the sixth and final lesson in this series of blogs is this: The job is the interruptions.
I brought this lesson to the MHSAA from previous employment and it resonates truer today than ever.
The job is the call from the athletic director, coach or official who has a question. The job is the call from the superintendent, principal or parent with a concern.
The job is the knock on the door from another staff member with a difficult question from a constituent, or even a personal issue that’s important to them.
It’s often been when I’ve treated the call or knock as nuisance, given it inadequate time or attention, that the little interruption grew into a bigger problem.
The job is the interruptions. If there were none, we wouldn’t be needed. There would be no job.