Neighborhood Pressure
June 7, 2016
Of all the forces working to cause adolescent youth to focus on a single sport to the exclusion of others, one of the most insidious and impactful is “neighborhood pressure.” It’s “keeping up with the Joneses” applied to youth sports instead of house, car and boat.
Some parents feel like bad people if they do not only facilitate but also force their child to keep climbing the sports ladder, moving from neighborhood team to select team to elite team, and from a season experience to a year-round commitment, and from local participation to a schedule that requires out-of-town travel for both games and practices.
“If the neighbors do this for their son or daughter, what kind of parent am I if I don’t do this for my child?”
Actually, the answer is that you are the smart parent – one who has read the literature and has learned that early and intense sport specialization is not best for your child’s future in sports or in life. Sport specialization is a less healthy experience – physically, emotionally and socially – for children ages 6 to 12; and it is no more likely to result in success in high school sports or a college athletic scholarship than a balanced youth sports experience.
All the intense specialization is certain to do is cost much more money than a college scholarship is worth, assuage parents’ consciences and give them topics to talk about at neighborhood gatherings.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.