No Super-Sizing Needed

March 23, 2013

Airline travel today presents a confusing array of frequent flyer and credit card loyalty programs:  Premier Access; Silver, Gold or Platinum Elite; etc.  They allow a traveler to check bags without cost, visit airline club rooms free of charge, and board planes ahead of the rest of the herd.

The problem is that the airlines have established so many levels of elitism that the result is a confusing, meaningless mess.  Which reminds me of other efforts to distinguish good, better and best, especially in youth sports.

In basketball, ice hockey, soccer, volleyball and other youth sports there are now so many programs that promote themselves as more elite than others, and so many tournaments that advertise themselves to be above others in terms of status or the presence of college recruiters, that the efforts to distinguish themselves are not at all meaningful, and almost laughable if they were not fooling and fleecing so many children and parents.

In contrast, school sports is not engaged in the never-ending addiction to add layers of competitions and levels of championships.  We are just fine with league, district, regional and statewide tournaments and trophies.  We do not need national-scope tournaments and all-star events.

In school sports, the titles don’t need super-sizing, and the trophies don’t need to be taller than the participants.

More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.