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No Super-Sizing Needed

March 23, 2013

Airline travel today presents a confusing array of frequent flyer and credit card loyalty programs:  Premier Access; Silver, Gold or Platinum Elite; etc.  They allow a traveler to check bags without cost, visit airline club rooms free of charge, and board planes ahead of the rest of the herd.

The problem is that the airlines have established so many levels of elitism that the result is a confusing, meaningless mess.  Which reminds me of other efforts to distinguish good, better and best, especially in youth sports.

In basketball, ice hockey, soccer, volleyball and other youth sports there are now so many programs that promote themselves as more elite than others, and so many tournaments that advertise themselves to be above others in terms of status or the presence of college recruiters, that the efforts to distinguish themselves are not at all meaningful, and almost laughable if they were not fooling and fleecing so many children and parents.

In contrast, school sports is not engaged in the never-ending addiction to add layers of competitions and levels of championships.  We are just fine with league, district, regional and statewide tournaments and trophies.  We do not need national-scope tournaments and all-star events.

In school sports, the titles don’t need super-sizing, and the trophies don’t need to be taller than the participants.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.