No Super-Sizing Needed
March 23, 2013
Airline travel today presents a confusing array of frequent flyer and credit card loyalty programs: Premier Access; Silver, Gold or Platinum Elite; etc. They allow a traveler to check bags without cost, visit airline club rooms free of charge, and board planes ahead of the rest of the herd.
The problem is that the airlines have established so many levels of elitism that the result is a confusing, meaningless mess. Which reminds me of other efforts to distinguish good, better and best, especially in youth sports.
In basketball, ice hockey, soccer, volleyball and other youth sports there are now so many programs that promote themselves as more elite than others, and so many tournaments that advertise themselves to be above others in terms of status or the presence of college recruiters, that the efforts to distinguish themselves are not at all meaningful, and almost laughable if they were not fooling and fleecing so many children and parents.
In contrast, school sports is not engaged in the never-ending addiction to add layers of competitions and levels of championships. We are just fine with league, district, regional and statewide tournaments and trophies. We do not need national-scope tournaments and all-star events.
In school sports, the titles don’t need super-sizing, and the trophies don’t need to be taller than the participants.
Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.