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Opportunity Lost

October 25, 2013

This fall as I conducted Update meetings around our state, I met one-on-one with potential candidates for an administrative position the MHSAA has posted in anticipation of Assistant Director Randy Allen’s retirement in early 2014.

This is a part of the slow, personal process we have cultivated during the past 20 years that I credit for gathering our current collection of committed administrators that are excellent in so many ways and a pleasure to work with day-in and day-out.

We last used this process a decade ago in leading us to hire Assistant Directors Mark Uyl and Kathy Westdorp; and realizing that I had not conducted a series of one-on-one discussions in ten years, I have been lamenting great opportunities lost; for these conversations are beneficial in two important ways:

  • First, we learn about the lives of many terrific men and women; and I’m forever closer to them as human beings, whether or not they get the job the MHSAA has open.

  • Second, we learn of the hopes and fears these experienced people have for educational athletics; and I’m constantly putting their ideas into action at the MHSAA, whether or not they are ever employed at the MHSAA.

But I now lament a huge opportunity lost. Had I taken the time to visit with a colleague after every Update meeting I’ve conducted over the past 28 years, that would have provided more than 200 opportunities to learn about the lives and ideas of these people – the MHSAA’s richest resource.

I read recently that a vibrant organization is one that is always hiring, whether or not there is a job opening. That is, the organization is always interviewing its best people – always learning about them and from them, and is able to tap this resource promptly when opportunities arise.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.