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In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates

Seeding Discontent

January 3, 2017

We have heard for years that the Michigan High School Athletic Association Football Playoffs have created scheduling problems for schools and have caused the demise of leagues, no matter how many times the playoffs expanded – from 16 schools in 1975 to 256 schools today (plus 16 more in the 8-player tournament). Many other states with a variety of other football playoff formats report similar stresses on their member schools.

The inability of weaker teams to compete within a league and the difficulty that stronger teams face to find willing opponents to complete a nine-game regular season schedule are not uncommon for varsity football in Michigan, but are problems rarely experienced in basketball.

That could change if seeding based on wins and strength of schedule comes to MHSAA Basketball Tournaments.

With an easier road to District and Regional titles gifted to higher seeded teams, coaches will want a regular season schedule that is difficult but not too difficult. They will seek a league that is tough, but not too tough. This is the recipe for scheduling headaches. Strong schools will have difficulty finding a full schedule of games, while weaker or simply smaller schools will have difficulty finding a league.

Fearing blemishes on the regular season win/loss records, coaches will delay playing substitutes and avoid sitting out or suspending good players who are bad actors. Every eligibility snafu leading to forfeit will carry tournament seeding consequences. The temptation to hide ineligibilities and the inclination to fight forfeits, not infrequent in football, will come to basketball.

Developing a seeding plan is not at all difficult, but living with one could be.