In Others’ Words
August 22, 2014
I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.
This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...
- Out-of-season coaching rules
- Junior high/middle school programming
- Health and safety mandates
Reunion Reflections
July 23, 2015
Summer is a popular time for high school reunions, and those reunions are a popular time for reliving the accomplishments of high school sports teams of many years ago. Because I played on a winless football team during my junior year of high school, I don’t always take pleasure in such conversations.
However, I have the greatest discomfort when I sense that those reveling in past glory may have peaked in high school. There can be nothing worse, for them or for society.
While on-the-field or court exploits may become exaggerated over time, we may underestimate the intangible benefits that high school sports participation has provided.
Last month the Journal of Leadership & Organizational Studies published new research that links varsity high school athletic participation to future leadership. It suggests that such participation may (it’s not certain) nurture adults who have more self-confidence and self-respect, which are (certainly) linked to leadership.
The research also suggests a link to improved work habits as an employee and to greater philanthropy.
The researcher is Kevin Kniffin of Cornell University who continues to contribute plain talk and practical ideas to the role of extracurricular activities in secondary school education.
This type of research, and the tsunami of F-1 and J-1 visa students from Asian countries for the well-rounded “western” style education, should add to the dissuasion of those who suggest we jettison these “distractions” from junior high/middle schools and high schools.
While some “high school heroes” never were as great as they now think they were, the programs they engaged in may be even greater.