In Others’ Words
August 22, 2014
I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.
This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...
- Out-of-season coaching rules
- Junior high/middle school programming
- Health and safety mandates
Heartfelt Efforts
May 15, 2015
This week it was announced that the MI HEARTSafe School Award Program will honor 122 elementary, middle and high schools in Michigan this month for demonstrating their preparedness for cardiac emergencies.
Among the criteria these schools have met are these:
- A written medical emergency response plan (ERP), reviewed at least annually with staff.
- A medical emergency response team (MERT) with current CPR/AED certification, sufficient to respond to an emergency during school hours AND during organized after-school activities and sports.
- At least 10% of staff, 50% of coaches and 50% of PE staff with current CPR/AED certification.
- The sufficient number of accessible, properly maintained and inspected AEDs, ready to use, with signs identifying AED locations. Sufficient number is estimated by time to scene, in place, and analyzing within a target goal of 3 minutes.
- The performance of at least one cardiac emergency response drill per year, including recognizing signs of sudden cardiac arrest and using the American Heart Association’s Chain of Survival: calling 9-1-1 and use of bystander CPR and AED until EMS arrive to provide advanced life support.
- All athletic preparticipation screening completed with the Michigan High School Athletic Association (MHSAA) form (updated in 2010).
MI HEARTSafe School designation is awarded for a period of three school years.
For questions about MI HEARTSafe Schools Award Program and how to qualify and apply for MI HEARTSafe designation, contact Deb Duquette at 517-335-8286 or email [email protected].
More on MI HEARTSafe here.