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In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates

Our Best and Brightest

April 12, 2015

The best two hours of each work year are those spent with the MHSAA Scholar-Athletes and their parents on the last Saturday of the winter tournament season.

This is a happy and pardonably proud group who epitomize the best of what our schools and school sports produce because of the giftedness of the student-athletes and their grit to maximize those gifts with the help of family and the faculty of member schools.

This year’s 32 recipients of $1,000 scholarships represent 22 of the 28 MHSAA tournament sports. The 32 recipients average 2.56 sports per person, and their average GPA is 3.95.

Five of this year’s class have won MHSAA state championships as individuals or members on a team. Nineteen of this year’s class have perfect 4.0 GPAs.

Over the years, 323 MHSAA high schools have been represented with scholarship winners; and this year, 10 students were first-time winners for their schools.

This is the 26th year of this program, underwritten since its inception by Michigan Farm Bureau, which has now invested $652,000 in MHSAA's scholar-athletes. The longevity and generosity of this sponsorship is Michigan at its best.

And these 32 students are among our state’s most precious resources for creating a better future for our state, nation and world.