In Others’ Words
August 22, 2014
I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.
This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...
- Out-of-season coaching rules
- Junior high/middle school programming
- Health and safety mandates
Stacking
December 19, 2014
Many in the interscholastic tennis community of this state have complained for years about the unethical practices of a small number of coaches who “stack” their lineups so that their better players compete in lower flights to increase their chances of success in advancing and earning points for their teams.
The current meet scoring system, which fails to reward teams for placing players at the highest levels, invites the problem. Appealing to personal integrity works with most coaches, but not all; so the issue of stacking festers, and it frustrates many coaches.
Hearing this pain, in 2009 the MHSAA convened a group of tennis coaches to discuss stacking. We utilized a paid professional facilitator. One obvious outcome was very little support to solve the problem by restructuring the tennis meet scoring system to disincentivize stacking.
The simple solution – to modify the meet scoring system to provide more team points for Number 1 singles than Number 2, and for Number 2 more than Number 3, etc. – was a double fault with the clear majority of the coaches assembled in 2009.
Of course, simple solutions rarely are so simple. And with this scoring system solution comes the likelihood that stronger teams move even further out of reach of their challengers. Other critics are uncomfortable with giving one student-athlete a higher potential team point value than another.
If those and other objections are the prevailing sentiment, then a new scoring system won’t be in our future. And stacking still will be.