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In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates

Failing Boys

July 9, 2012

In the autumn of 2002, I included the following statement in a longer editorial in the MHSAA Bulletin:

“Year after year I go to league and conference scholar-athlete awards banquets and see girls outnumber boys by wide margins:  54 girls to 33 boys honored at a March event in mid-Michigan is typical of what has occurred many places over many years.

“Year after year, I attend senior honors programs and see girls outnumber boys:  147 awards to girls versus 70 awards to boys honored at a May event in mid-Michigan is typical.

“Look at these figures from the National Federation of State High School Associations:
 
• “68.3% of vocal music participants are girls.
• 66.4% of participants in group interpretation speech activities are girls.
• 63.3% of participants in individual speech events are girls.
• 62.7% of orchestra members are girls.
• 61% of dramatics participants are girls.”

Nothing since that time has changed my opinion that schools and society at large are expecting far too little of boys.  It’s as if boys get a free pass from high expectations if they do sports and don’t do drugs.  Far too little is asked of far too many of our male students.

Now add this to the story:  There is a growing body of research that supports the premise that while high school sports participation is great for girls, it’s actually bad for high school boys.  Bad because it leads to lower participation in non-athletic activities, lower achievement in the classroom, and lower scores on measures of personal conduct and character than their female counterparts.

Males are dropping out of high schools at higher rates and enrolling in colleges at lower rates than females.  They’re abusing drugs at higher rates than females, and males are committing both violent and petty crimes at much higher rates than females.  Could much of this be linked to the low expectations we have for high school students?  Isn’t it time for organized advocacy on behalf of boys?