Our Environment at Risk
October 18, 2011
My wife and I are passionate travelers. We plan our own trips and we read about the history, music, art, government and food of the places we plan to visit. I struggle to learn a few phrases to get by in other languages.
No matter how cramped airplanes have become and no matter how compromised we feel as we shed our belongings and submit to the frisking and fondling of airport security, we remain enthusiastic planners and pilgrims. And the more exotic the destination, the more excited we are.
As we have traveled, it has been impossible to escape the realization that civilizations rise and fall; and it’s impossible to avoid the conclusion that one of the most compelling reasons why civilizations fail is that they ruin their environments.
Some civilizations have done this to themselves, poisoned their own environs; while other civilizations saw their environments contaminated by foreign influences. Some were invaded by brute force; others peacefully introduced new customs or germs that weakened the people or their flora or fauna.
It is one or more of these influences that caused the Mayans, who built structures that still stun 21st century engineers, to be reduced from many millions to a few remnants.
The historical principle that civilizations collapse when their environments are contaminated is worth considering for our little niche in modern society: the enterprise of school sports.
We cannot expect school sports to survive – these programs can only collapse – if we ruin the environment in which school sports breathes and lives.
This is an environment of comprehensive, community-based schools.
But schools are losing both these characteristics – both their comprehensiveness and their community base.
That we have a few schools of narrow focus is reasonable; that we have a few schools of specialized populations is tolerable; that we have a few schools without strong neighborhood connection is acceptable.
However, it does our neighborhoods no good, our communities no good, our state no good, nor our nation any good – in fact, in total, it does our nation much harm – as more and more schools trend further and further in these directions.
To abandon the school with comprehensive programs serving the invested neighborhood around it does us harm: nation, state, community and child.
It is almost irrelevant that this is bad for high school athletics. It’s bad for America.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.