Our Job

January 29, 2013

When I’m asked to describe the MHSAA’s job in a three-second sound bite, I say:  “Our job is to protect and promote educational athletics.”

Give me three seconds longer and I’ll say: “Our job is to protect and promote the values and value of student-centered, school-sponsored sports.”

Give me three seconds longer and I’ll add “. . . by raising standards for, and increasing participation in, educational athletics.”

And give me time to complete the thought and I’ll add that we do this through:

    • training for coaches, officials and athletic directors;
    • tournaments that keep sportsmanship levels high and both expenses and health risks low; and
    • telling the story to these groups: students and parents, school personnel, and the media and public.

We provide training and tournaments, and we tell the story of school-based sports.

That’s the job.  And it’s how we judge the “good idea du jour” that bombards our office.  We can’t do everything.  To do so would not be doing our job well.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.