Our Job

January 29, 2013

When I’m asked to describe the MHSAA’s job in a three-second sound bite, I say:  “Our job is to protect and promote educational athletics.”

Give me three seconds longer and I’ll say: “Our job is to protect and promote the values and value of student-centered, school-sponsored sports.”

Give me three seconds longer and I’ll add “. . . by raising standards for, and increasing participation in, educational athletics.”

And give me time to complete the thought and I’ll add that we do this through:

    • training for coaches, officials and athletic directors;
    • tournaments that keep sportsmanship levels high and both expenses and health risks low; and
    • telling the story to these groups: students and parents, school personnel, and the media and public.

We provide training and tournaments, and we tell the story of school-based sports.

That’s the job.  And it’s how we judge the “good idea du jour” that bombards our office.  We can’t do everything.  To do so would not be doing our job well.

More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.