Our Job
January 29, 2013
When I’m asked to describe the MHSAA’s job in a three-second sound bite, I say: “Our job is to protect and promote educational athletics.”
Give me three seconds longer and I’ll say: “Our job is to protect and promote the values and value of student-centered, school-sponsored sports.”
Give me three seconds longer and I’ll add “. . . by raising standards for, and increasing participation in, educational athletics.”
And give me time to complete the thought and I’ll add that we do this through:
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training for coaches, officials and athletic directors;
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tournaments that keep sportsmanship levels high and both expenses and health risks low; and
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telling the story to these groups: students and parents, school personnel, and the media and public.
We provide training and tournaments, and we tell the story of school-based sports.
That’s the job. And it’s how we judge the “good idea du jour” that bombards our office. We can’t do everything. To do so would not be doing our job well.
Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.