Our Job
January 29, 2013
When I’m asked to describe the MHSAA’s job in a three-second sound bite, I say: “Our job is to protect and promote educational athletics.”
Give me three seconds longer and I’ll say: “Our job is to protect and promote the values and value of student-centered, school-sponsored sports.”
Give me three seconds longer and I’ll add “. . . by raising standards for, and increasing participation in, educational athletics.”
And give me time to complete the thought and I’ll add that we do this through:
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training for coaches, officials and athletic directors;
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tournaments that keep sportsmanship levels high and both expenses and health risks low; and
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telling the story to these groups: students and parents, school personnel, and the media and public.
We provide training and tournaments, and we tell the story of school-based sports.
That’s the job. And it’s how we judge the “good idea du jour” that bombards our office. We can’t do everything. To do so would not be doing our job well.
Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.