Out-Punting Our Coverage

March 19, 2013

Any traveler to the Atlantic coast of any Central American country will witness firsthand the arrogance of the human race.

Strewn along almost every shore is the waste of nations outliving their means.  Plastic in all shapes and colors, from products of all types – bottles, toys, sandals, tools.

Island nations to the east, unable to cope with the volume of their waste, cast it off covertly under cover of night.  Oceangoing vessels large and small heave it overboard.

My wife puts it this way:  “We’ve gotten ahead of ourselves.”  Humans have fantastic abilities to create, but we do so without conscience, without caring enough about consequences.

This clearly applies to the world’s waste problem – from cast-off containers to used cars to computers made obsolete in a matter of months.  We keep producing more and more, without plans for the waste of producing new products or the waste created by making existing things obsolete.

In the Pacific Ocean, a mass of trash the size of Texas is circulating as if there were a drain.  But there isn’t one.  No easy answer to flush human waste – the excrement of our greed – to some other place where it will do no harm.

In Chinese cities today the air, water and land are toxic – much as it was in developing US cities around 1900 – as China takes its turn to poison its people in the name of progress.

That we can do something doesn’t mean we should do it.  In sports terms, the human race has out-punted its coverage, and the consequences are far more dire than a punt return for a touchdown.

More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.