Out-Punting Our Coverage

March 19, 2013

Any traveler to the Atlantic coast of any Central American country will witness firsthand the arrogance of the human race.

Strewn along almost every shore is the waste of nations outliving their means.  Plastic in all shapes and colors, from products of all types – bottles, toys, sandals, tools.

Island nations to the east, unable to cope with the volume of their waste, cast it off covertly under cover of night.  Oceangoing vessels large and small heave it overboard.

My wife puts it this way:  “We’ve gotten ahead of ourselves.”  Humans have fantastic abilities to create, but we do so without conscience, without caring enough about consequences.

This clearly applies to the world’s waste problem – from cast-off containers to used cars to computers made obsolete in a matter of months.  We keep producing more and more, without plans for the waste of producing new products or the waste created by making existing things obsolete.

In the Pacific Ocean, a mass of trash the size of Texas is circulating as if there were a drain.  But there isn’t one.  No easy answer to flush human waste – the excrement of our greed – to some other place where it will do no harm.

In Chinese cities today the air, water and land are toxic – much as it was in developing US cities around 1900 – as China takes its turn to poison its people in the name of progress.

That we can do something doesn’t mean we should do it.  In sports terms, the human race has out-punted its coverage, and the consequences are far more dire than a punt return for a touchdown.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.