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Out-Punting Our Coverage

March 19, 2013

Any traveler to the Atlantic coast of any Central American country will witness firsthand the arrogance of the human race.

Strewn along almost every shore is the waste of nations outliving their means.  Plastic in all shapes and colors, from products of all types – bottles, toys, sandals, tools.

Island nations to the east, unable to cope with the volume of their waste, cast it off covertly under cover of night.  Oceangoing vessels large and small heave it overboard.

My wife puts it this way:  “We’ve gotten ahead of ourselves.”  Humans have fantastic abilities to create, but we do so without conscience, without caring enough about consequences.

This clearly applies to the world’s waste problem – from cast-off containers to used cars to computers made obsolete in a matter of months.  We keep producing more and more, without plans for the waste of producing new products or the waste created by making existing things obsolete.

In the Pacific Ocean, a mass of trash the size of Texas is circulating as if there were a drain.  But there isn’t one.  No easy answer to flush human waste – the excrement of our greed – to some other place where it will do no harm.

In Chinese cities today the air, water and land are toxic – much as it was in developing US cities around 1900 – as China takes its turn to poison its people in the name of progress.

That we can do something doesn’t mean we should do it.  In sports terms, the human race has out-punted its coverage, and the consequences are far more dire than a punt return for a touchdown.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates