Out-Punting Our Coverage
March 19, 2013
Any traveler to the Atlantic coast of any Central American country will witness firsthand the arrogance of the human race.
Strewn along almost every shore is the waste of nations outliving their means. Plastic in all shapes and colors, from products of all types – bottles, toys, sandals, tools.
Island nations to the east, unable to cope with the volume of their waste, cast it off covertly under cover of night. Oceangoing vessels large and small heave it overboard.
My wife puts it this way: “We’ve gotten ahead of ourselves.” Humans have fantastic abilities to create, but we do so without conscience, without caring enough about consequences.
This clearly applies to the world’s waste problem – from cast-off containers to used cars to computers made obsolete in a matter of months. We keep producing more and more, without plans for the waste of producing new products or the waste created by making existing things obsolete.
In the Pacific Ocean, a mass of trash the size of Texas is circulating as if there were a drain. But there isn’t one. No easy answer to flush human waste – the excrement of our greed – to some other place where it will do no harm.
In Chinese cities today the air, water and land are toxic – much as it was in developing US cities around 1900 – as China takes its turn to poison its people in the name of progress.
That we can do something doesn’t mean we should do it. In sports terms, the human race has out-punted its coverage, and the consequences are far more dire than a punt return for a touchdown.
Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.