Over Our Heads
June 29, 2012
In last month’s Wired magazine, Vint Cerf of Google cites American computer scientist Alan Kay’s comment, “The best way to predict the future is to invent it.”
Wired’s Thomas Goetz writes, “Too much of the technology world is trying to build clever solutions to picayune problems.” (A quick look at the more than 1.2 million mobile phone applications available free or for sale in our world today – growing by 2,500 per day – makes the observation abundantly clear that many great minds are being wasted on the mundane, silly apps that do nothing to improve the quality of life for humankind.)
Goetz would have these talents aimed at much higher order needs of society. “These times especially call for more than mere incrementalism. Let’s demand that our leaders get in over their heads, that they remain a little bit naïve about what they’re getting into.”
And what might “going beyond incrementalism” look like for us in school sports? Well, on just one topic – health and safety – it might mean, as provocative samples to stimulate bigger and better ideas:
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Restricting kickoff returns, punt returns and interception returns in football – the three most dangerous times for players.
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Reducing heading of the ball in soccer to reduce the effects of repeated blows to the brain.
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Requiring all head coaches to complete CPR training, and requiring all coaches on all levels to complete an online coaching fundamentals course within their first two years of coaching.
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Presenting an AED with every MHSAA tournament trophy – District, Regional and Final, for both champion and runner-up – during each of the next four years.
In any event, we need to avoid the distraction of meaningless matters and fix our focus on larger issues, and risk raising ideas and making changes that could have more lasting impact than incremental changes. Just talking about these things begins to send messages that improve school sports. Doing some things like them would actually invent our future.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.