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Parent Problem

October 29, 2013

For years when I have paused in presentations to ask coaches and school administrators to identify the biggest problems we have in school sports, two problems are far most frequently mentioned:

  • Too little money; and
  • Too many misdirected parents.

Other problems are cited; but far and away, the most frequently mentioned problems are under-funding of programs and over-involvement of parents.

In many aspects of the lives of youth, there is too little parent involvement and direction; but such is not the case in most places when it comes to sports. “Helicopter parents” not only hover, they also seek to rescue their children from the very situations – adversity – that sports uses to teach life lessons.

Parents have no role in decisions regarding playing time and game plans. Should parents ever believe that their child has been put at risk in a sports program, there are prompt and appropriate ways to address those situations, directly and with discretion, not gossip and guile.

And the job description of school administrators today must include the staunch defense of the jobs our committed coaches are doing.

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.