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Participant Celebrations

March 13, 2012

I was born and raised in Wisconsin; and I hope that I’m forgiven for cheering for our Lions in all but two games each year – when they play the Green Bay Packers.  I just can’t shake that long loyalty.

I’m a lifelong Packer fan, one who was actually present when Don Chandler’s disputed field goal beat the Baltimore Colts (that’s right, Baltimore) on a day when running back Tom Matte was pressed into action as the Colts’ quarterback.

I was also present when Bart Starr followed Jerry Kramer’s block on the Cowboys’ Jethro Pugh to win the 1967 “Ice Bowl” in 17-below-zero weather in Green Bay.

For all these reasons and more, I’ve loved the “Lambeau Leap” which celebrates Packer touchdowns.

But, I don’t want such acts in high school sports.

The national high school rule makers have done a terrific job of controlling participant celebrations in high school sports.

      • After a tackle or quarterback sack, there’s no strutting or pointing in high school football.
      • After a touchdown, there’s no prancing or end zone dancing in high school football.

Pick any sport:  High school athletes will be the best behaved athletes on any level of the sport.  It’s one of our trademarks.  Our brand.  And something we can be proud of.

(We do have one participant conduct problem, but that’s for next time.)

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates