Participant Celebrations
March 13, 2012
I was born and raised in Wisconsin; and I hope that I’m forgiven for cheering for our Lions in all but two games each year – when they play the Green Bay Packers. I just can’t shake that long loyalty.
I’m a lifelong Packer fan, one who was actually present when Don Chandler’s disputed field goal beat the Baltimore Colts (that’s right, Baltimore) on a day when running back Tom Matte was pressed into action as the Colts’ quarterback.
I was also present when Bart Starr followed Jerry Kramer’s block on the Cowboys’ Jethro Pugh to win the 1967 “Ice Bowl” in 17-below-zero weather in Green Bay.
For all these reasons and more, I’ve loved the “Lambeau Leap” which celebrates Packer touchdowns.
But, I don’t want such acts in high school sports.
The national high school rule makers have done a terrific job of controlling participant celebrations in high school sports.
Pick any sport: High school athletes will be the best behaved athletes on any level of the sport. It’s one of our trademarks. Our brand. And something we can be proud of.
(We do have one participant conduct problem, but that’s for next time.)
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.